How important are backlinks to your Google rankings?

I am a huge fan of MozBlog and, in particular, their whiteboard Friday’s. To me, they are the SEO Mecca for anyone in the industry. Google also pays close attention to what they say and recommend because they are such a leader within the SEO industry. Because of that, they sometimes gloss over reality in order to avoid angering Google, but overall they offer excellent advice on how Google’s algorithm works and also where they think Google could be trending with their future algorithmic updates.

When I sat down for this post, I went looking for an old whiteboard Friday post from earlier this year that talked about the value of links within Google’s algorithm. It’s a hot button topic within the industry between borderline black hatters from forums like WarriorForum and white hat purist from Moz. I’ve frequented both areas to keep me well informed between how things should work and the way things actually work. The white hat tactics definitely work, but only if you have thousands of dollars each month to dedicate full-time staff towards “doing it right” and the real world of much smaller budgets along with the pressure to get those rankings at any costs. There is little in between, unfortunately and I’ve had to do SEO both ways in order to meet certain demands. Obviously, I prefer the right way to the cheap way, but the real world doesn’t always care about the right way… Read more


5 blogging tips for structuring a post for SEO

I have been blogging actively since 2007 and have learned a lot about SEO along the way. In fact, my blogging evolved into a career of doing SEO for a living. From sports blogging for Mile High Report to blogging for my current employer at I-Tul Design & Software, there are basic strategies for organizing a blog post that go a long way to building long term residual traffic from it. You will notice these blogging tips are all met within this post as well.

Many SEO professionals say you should focus on a specific keyword and write posts around it, but I’ve always hated that line of thinking. It is much better to pick a topic to write about and just write it. If you blog regularly, you will end up targeting more than enough keywords over time and Google will send you residual traffic for years to come. My blogging tips today will be focused more around writing in a way that maximizes the blog post for your readers, while optimizing it for Google’s algorithm as well. The first is far more important to your blog’s health and success than the second, but without the second it is difficult to capture new readership. Read more