Shaw Construction Services is a local roofing company based in Mustang, Oklahoma. I took on this project to help out my cousin who is an employee of this company.

This was a website build that took me just six hours to build out from start to finish. It was easily the quickest website build I’ve ever done. It helped that the website did not require any custom design work. They previously had a build-your-own deal through Wix.com, which really doesn’t set a local business up for SEO success.

So, as part of this deal, I optimized the content and permalink structure to take advantage of what Google likes to see when crawling websites. It may take a while, but I am confident this domain will rank for roofing services locally at some point – even if not aggressively marketed online.